The Orchard Place - Green Living in Full View

To promote The Orchard Place’s newest development, we produced a panoramic CGI billboard experience that merged nature, architecture, and lifestyle in a single seamless flow. With over 60 meters of dynamic screen real estate, the visuals guided viewers through green landscapes, residential towers, and vibrant community life.
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52%
increase in lead form submissions via nearby QR scans
2.9x
dwell time compared to standard real estate visuals
+5
narrative-driven scenes portraying family moments, retail life, and scenic architecture
60-meter
continuous CGI animation synced across Dubai’s longest LED billboard

Creative Direction

The brief: make green space and urban life feel like one. Inspired by the community’s tagline, "Surrounded by Green Landscapes," we created a long-form CGI sequence that passed through five story moments—each designed to show scale, emotion, and visual clarity.

Challenges

• Maintaining resolution and visual sharpness across a 60-meter ultra-wide screen
• Designing a seamless transition between five distinct lifestyle scenes without visual clutter
• Achieving color and light consistency across long-span DOOH without losing natural ambiance
• Balancing architectural realism with emotional storytelling for diverse audience types

Results

• Campaign ran at Bluewaters with consistent footfall increases
• Praised by families and DOOH experts for blending realism with personality
• Animation repurposed in reels, signage, and visitor marketing

Execution Breakdown

• Designed modular animated scenes for architecture, retail, landscape, and community use
• Matched mood and tone to Orchard’s brand using sunlight, greenery, and natural color grading
• Produced high-res deliverables optimized for ultra-wide LED ratio

Results

• Billboard served as centerpiece for The Orchard’s digital and OOH launch
• Generated high visitor footfall at surrounding sales pavilion
• CGI elements reused in digital walkthroughs and paid media

Project Timeline

From Sketch to Screen in 30 Days

Week 1: Creative Spark
Storyboarding flow across 60m billboard space. Locked tone and key transitions with the client team.
Week 2: World-Building in 3D
3D modeling and layout of towers, gardens, streetscapes, and interiors. Designed camera fly-throughs and motion transitions.
Week 3: Render Magic
Scene texturing, character population, lighting passes for day-to-night continuity.
Week 4: Delivery and Display Coordination
Final render, billboard split-format adjustment, and QC for exposure and contrast integrity.
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Let’s Make the City Look

We turn screens into street-level stages with bold, scroll-stopping illusions—and we’ll even secure the best spot for it.
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Frequently asked questions

Clients Ask Us Most >>

What makes a billboard "anamorphic"?

It’s a 3D illusion technique using forced perspective. We align the camera angle and viewer’s line of sight to create the illusion of objects popping out of the screen.

Can I see a preview before full production?

Yes, every project starts with a 3D animatic so you see motion, framing, and concept early on.

How much does it cost?

Pricing depends on length and complexity, but typically ranges from $8k to $25k per billboard-ready creative.

Do you support international billboard formats?

Absolutely. We’ve delivered for screens in UAE, UK, US, and Asia, adapting to every pixel grid, resolution, and screen curve.

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