Dubai Safari Park - The Gorilla That Made Families Stop and Smile
To bring Dubai Safari Park’s messaging to life, we created a lifelike 3D animation of one of their beloved gorillas. The billboard introduces the animal through natural movement, playful gestures, and ends with a clear message: “You’ve Got a Friend Here.”
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36%
increase in family ticket scans during live activation window
3.4x
more visual dwell time compared to nearby static campaigns
+74%
audience recall rate for the character after 7 seconds
82%
of surveyed families recognized the chest-thump moment after just one view
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