du a Super App Deserves a Super Billboard

To launch their new Super App services, du partnered with us to develop a kinetic, high-energy anamorphic billboard animation. Using dynamic transitions, branded 3D elements, and visual metaphors like acceleration and progress, we helped du tell their story in motion.

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boost in on-site app downloads during launch week

38%

higher engagement rate than static ads at the same location

150K+

daily impressions captured from a strategic dual-location launch

3.6x

increase in QR code scans versus previous du billboard activations

Creative Direction

du’s creative direction focused on showcasing their app’s innovation and convenience. Our task was to make a fast-paced yet clear animation using their signature color palette, iconography, and UI-style graphics brought to life in 3D.

Challenges

The anamorphic effect was optimized to grab attention from the street angle, while layered motion transitions communicated multiple features—like payment, data management, and rewards.

Execution Breakdown

• Modeled and animated UI-inspired 3D elements
• Built transitions inspired by app performance (speed, simplicity)
• Optimized flow for legibility and punch across large-format screens

Results

•The billboard became part of du’s official launch assets for press and PR
• Significant uplift in footfall near the ad zone and QR code scans
• Stakeholders praised visual clarity and alignment with du’s digital-first mission

Project Timeline

From Sketch to Screen in 30 Days

Week 1: Creative Spark

Creative ideation, storyboard approval, and slogan integration — “Undeniably Cadbury.” Initial fluid simulation passes tested for motion feel and visual clarity.