Cadbury’s Chocolate Flow, Reimagined in 3D

We transformed Cadbury’s signature richness into a sensory 3D billboard experience. Cascading chocolate and milk fill the screen, culminating in the dramatic reveal of the classic Cadbury bar—clear, craveable, and iconic.

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92%

of viewers described the ad as “visually satisfying” in post-campaign surveys

+41%

lift in brand favorability from audiences exposed to the billboard

27%

higher full-view rates compared to FMCG 3D ads in the same quarter

views driven through influencer shares and ALDO MENA’s social spotlight

Creative Direction

Cadbury wanted a sensory visual journey that echoed the indulgence of their brand. Our concept: flood the entire screen with chocolate and milk to build anticipation and unveil the product with cinematic simplicity. Each moment was crafted to delay gratification—aligning with Cadbury’s narrative of savoring sweet moments.

Challenges

We explored multiple passes of fluid simulation to find the perfect balance of weight, viscosity, and motion. The interaction of milk and chocolate had to remain visually readable, satisfying, and brand-accurate even at billboard scale.

Execution Breakdown

• Blender powered the fluid dynamics and rich chocolate textures
• Cinema 4D refined projection path and animation timing
After Effects polished the mood and ensured brand-consistent color grading

Results

•Final delivery within a 4-week turnaround
• Deployed across JBR and Bluewaters simultaneously
• Campaign content amplified by top creators and regional influencer pages

Project Timeline

From Sketch to Screen in 30 Days

Week 1: Creative Spark

Creative ideation, storyboard approval, and slogan integration — “Undeniably Cadbury.” Initial fluid simulation passes tested for motion feel and visual clarity.