ALDO’s Pink Icons Take Over Ramadan

We brought ALDO’s festive campaign to life on Dubai’s most iconic billboard with a soft-motion 3D reveal of their signature pink heels and handbag.

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43%

increase in store footfall during the campaign window

2.5x

more branded hashtag mentions across TikTok and Instagram

4 weeks

from kickoff to final animation delivery

3M+

views driven through influencer shares and ALDO MENA’s social spotlight

Creative Direction

To celebrate the Ramadan 2024 collection, ALDO sought a 3D-first, emotionally resonant visual campaign that would stand out in one of Dubai’s busiest outdoor locations. The creative vision centered around ALDO’s iconic pink products—floating above the streets, wrapped in flowing fabric and accented with golden particles under Ramadan-inspired lighting.

Challenges

Achieving this vision meant overcoming multiple challenges: ultra-realistic cloth simulation and surface textures, preserving depth and optical illusion across a dual-canvas LED layout, and optimizing render output for seamless performance on a curved screen.

We used Blender for cloth simulation and 3D modeling, Cinema 4D for animation and camera setup, and After Effects for color passes and precise timing. The result was a billboard-ready delivery, turned around in under 30 days, that quickly became one of ALDO’s most shared regional campaigns.

Execution Breakdown

• Launched across JBR in Dubai during Ramadan 2024
• Became one of ALDO’s most shared regional campaigns that quarter
• Delivered fully spec’d dual-format animation, rendered at billboard resolution in under 30 days

Project Timeline

From Sketch to Screen in 30 Days

Week 1: Creative Spark

Brief alignment, creative direction, sketch concept, motion references• Define angles, product placement, storytelling goalDefine angles, product placement, storytelling goal